How can advertising not only tackle climate change within its own business, but also affect the habits and thinking of the consumers it reaches? Tim Cumming talks to a range of producers and creatives about how sustainability is changing the industry including AdGreen’s project director Jo Coombes For Jo Coombes at AdGreen, the prospect of “a […]
Author: AdGreen
LBB ONLINE | WHY YOU SHOULD MAKE SURE YOU’RE A CARBON CALCULATOR EARLY ADOPTER
AdGreen’s Carbon Calculator launches at the end of this month and it’s time for any company that wants to reduce its productions’ carbon footprint to start getting involved, writes LBB’s Alex Reeves… How much impact does the advertising you’re making have on the environment? Increasingly, brands need to know this. And increasingly, agencies, production […]
VIDEO: CATCH UP WITH OUR SECOND BREAKFAST BRIEFING EVENT
A huge thanks to everyone who joined our Breakfast Briefing event this morning. It was wonderful to have such a great crowd and we hope you all enjoyed it! If you want to watch the event again, share with colleagues or play catch up – simply click the video link below. This month’s briefing includes […]
JOIN US FOR A VIRTUAL CALCULATOR WALKTHROUGH
Following the launch of the AdGreen Carbon Calculator on September 29th, we will host a series of walkthrough events to take users through the new AdGreen tool. From getting set up to creating your first footprint for an advertising campaign, we will take you through the processes involved so that you can be off […]
CASE STUDY: SIMPLE SWITCHES TO MAKE ON YOUR NEXT PRODUCTION
The launch of the AdGreen Carbon Calculator is next month (exciting!) and when it’s here, you’ll be able to measure the carbon footprint of your advertising production to see where your biggest impact lies. So far, so great – but how to actually reduce your impact? We caught up with Bryony from Get Set Hire who, […]
CASE STUDY: TEAM ODELAY’S SEVEN STEPS TOWARDS A SUSTAINABLE FUTURE
Production company Odelay Films know a thing or two about creating content with award-winning commercials, branded content, music videos, film, and documentaries under their belt. Happily for us, the talented team is also as passionate about saving the planet as they are about creating beautiful content. Odelay Films Co-Founder Peter Lee Scott, gave us a […]
WE ARE HIRING: ADGREEN PROJECT ASSISTANT
We are looking for a Project Assistant to work with the AdGreen team! Are you a pro-active go-getter with knowledge of ad production and a passion for sustainability? Read on for more info… The Project Assistant will have a number of responsibilities including the coordination of training delivery and supporting the advertising production community […]
LBB ONLINE | WE NEED TO USE OUR CREATIVE SKILLS TO NAVIGATE OUR WAY OUT OF THE CRISIS
APR’s Global CEO Jillian Gibbs and Industry Relations Director Traci Dunne spoke to LBB about the Advertising Industry’s role in combatting the climate crisis. As a founding member of AdGreen, APR is committed to reducing their environmental impact and is supporting the release of the AdGreen carbon calculator this September. In this interview, Jillian […]
ADGREEN WELCOMES TWO NEW INDUSTRY PARTNERS
We’re delighted to announce that Get Set Hire and Travlrr, part of CLICKON have joined AdGreen as Industry Partners. Both companies have long standing relationships with AdGreen and have been working on their own sustainability goals for many years. Get Set Hire can supply almost anything a production needs when filming, but with […]
VIDEO: LEARN ALL ABOUT OUR LEVY IN THIS BEAUTIFUL ANIMATION
Let’s face it – ‘Levy chat’ probably doesn’t top your list of dinner party conversation topics, but this new animation, courtesy of our talented friends at Cain&AbelDDB makes learning all about the AdGreen Levy, an utter delight. It’s both beautiful and informative and will tell you everything you need to know about how our levy […]
