Thanks to everyone who has joined our carbon calculator webinars! You can re-watch below if you’ve not been able to attend yet, and you can sign up for the next one via Eventbrite. We also have a number of How To videos, specific calculator FAQ’s, plus a glossary to help you get to grips […]
Author: AdGreen
CASE STUDY: MAMAPOOL CREATE CARBON NEUTRAL PRODUCTION FOR HITACHI WITH RATTLING STICK
When Hitachi’s ad agency, Mamapool, pitched the idea of producing their latest ad in a way that emitted no carbon dioxide, neither Hitachi nor the agency knew if it would be possible. Hitachi liked the idea. “We thought that as long as we were honest about how the ad was made, it would be […]
MISSED OUR SESSION AT THE AD NET ZERO GLOBAL SUMMIT? WATCH AGAIN HERE
Last week’s Ad Net Zero Global Summit was a fantastic event, with a myriad of insightful panel discussions and workshops, and inspirational speakers talking everything from greenwashing to operations emissions. Our very own Jo and Sophie also took to the (virtual) stage, using a double session to run the audience through how using the data […]
GET UP TO SPEED ON CARBON BASICS WITH PLANETMARK
Planetmark’s Steve Malkin walked the Ad Net Zero global summit audience through the basics of carbon last week, and it was too good not to share… Unclear on how to tell your scope 1 from your scope 3? Net zero from carbon neutral? Not sure what offsetting is all about? Here is the video […]
VIDEO: CATCH UP WITH OUR CALCULATOR SUPPLIER WEBINAR
A huge thanks to everyone who joined our carbon calculator supplier webinar on Friday! Especially for suppliers, this one covered what additional information might be requested by customers who are using the new AdGreen Carbon Calculator. Watch as Calculator Project Manager Sophie Broadbent walks you through the tool and provides an insight into how you […]
JOIN ADGREEN FOR MISSION: ZERO*
On October 20th, we invite everyone working behind-the-scenes to join us as we work through a production on its route to zero, using our brand new carbon calculator! From Agency to Production Company, Catering to the Art Department, we’ll highlight the opportunities for everyone to reduce their carbon footprint and help you understand the actions […]
ALL OF OUR CARBON CALCULATOR LAUNCH PRESS
We had an amazing carbon calculator launch last week, with multiple industry press articles. Here’s a round-up of the announcements: Campaign: AdGreen’s carbon calculator goes live with 130 users signed up Campaign: Brands pledge to put purpose before profit during Campaign event The Drum: Unilever, Adam&Eve and Havas commit to measuring carbon footprint of ads with […]
THE ADGREEN CARBON CALCULATOR IS LIVE!
We’re very excited to announce that the AdGreen Carbon Calculator is now live and ready for action. Want to get cracking but not sure where to start? Here’s 4 ways to get started: 1. REGISTER Everyone using the calculator will need to register – many of you might have already done this using our pre […]
ADGREEN’S CARBON CALCULATOR NOW LIVE FOR ADVERTISING INDUSTRY
AdGreen has today launched its bespoke carbon calculator for the advertising production industry. The new tool has been designed with support from practitioners from companies including Unilever, adam&eveDDB, Havas UK & Havas Studios, and Biscuit. It will ensure advertising agencies, production companies and production service companies are able to collaboratively measure the carbon impact of their […]
PXPIQ.COM | SPEARHEADING CREATIVE PRODUCTION TOWARDS A MORE SUSTAINABLE FUTURE
From production to climate change, Jo Coombes, Project Director of AdGreen, explains to Leah Montebello of Producers & Procurers IQ how she plans to make production teams carbon literate, inspiring them to reduce emissions and waste. “Jo Coombes’s lightbulb moment for AdGreen came in 2014 when she was flicking through a magazine on holiday and […]
