AdGreen U.S.

AdGreen U.S. was launched in 2023 and is funded by Ad Net Zero founding supporters Google, Meta, L’Oreal, Unilever, Diageo, Reckitt, Indeed, Pubmatic, IPG, Publicis Groupe, Dentsu, WPP, Omnicom, and Havas.

This chapter will work alongside Ad Net Zero, and the advertising sector’s key trade bodies including AICP, ANA and 4As and other industry organizations including the IAB and Green The Bid, to support emissions reduction in ad production. It will also work in collaboration with AdGreen HQ in the UK and support Ad Net Zero US in introducing AdGreen to US supporters.

Emily Plunkett Fleischer

U.S. Director

Emily’s 30-year-long career has been defined by a desire to understand the production process from every perspective: Emily executed million dollar budgets as a line producer for brands like American Airlines, Audi, and P&G, as well as launching a supplies rental company that became the go-to vendor for expendables in New York. She’s also managed both producers and vendors on more than 300 jobs as a client. Most recently, Emily was a Manager of Broadcast Production at Verizon, where she helped divert 6.6 tons of waste from landfills, partnered with two inclusivity programs (Streetlights in LA and Made in NY), and became a certified COVID Compliance Officer (CCO).

In 2022, Emily was AdGreen’s most prolific carbon calculator user, completing 49 projects on behalf of Mastercard, which was looking to establish a baseline, based on historical projects produced during 2021-2022.

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