AdGreen Netherlands

AdGreen The Netherlands was launched in 2022 as a foundation and started by a group of volunteers. Setting up Dutch organisations and reviewing of Dutch projects is done by the local team. In the near future, AdGreen’s exiting resources will be adapted for the Dutch content industry.

Tobias Wilbrink


Marty Keizer



Arthur Herpel
Bernd Out
Els Rientjes
Jacques Vereecken
Jasper Fraikin
Johanneke Hagenbeek
Maarten van Hemmen
Jan Peter Pellemans

industry partners, The Netherlands

In 2022 AdGreen The Netherlands was subsidized by Tick Fund to finance the start-up of the foundation. From 2023 AdGreen NL will be financially supported by the paid levy and supported by Dutch industry partners like brands and agencies that embrace sustainable production in the content industry.

Currently, about ten Dutch brands are registered in the Carbon Calculator. AdGreen The Netherlands offers support, tools and resources for free. KPN is the first dedicated industry partner in the Netherlands.

AdGreen The Netherlands is supported by trade bodies such as the bvA, VIA and producer association WAVE.