2024 New Year’s ResolutionsLauren McGee2024-01-02T10:04:59+00:00
AdGreen’s 2024 New Year’s Resolutions
Beginning a new year is the perfect opportunity to set out your intentions, both as individuals and organisations, of what you’d like to achieve in the upcoming 12 months. And when it comes to reducing carbon emissions this is even more pressing, as we have only 6 years remaining to reach 2030 carbon reduction targets.
We have put together a collection of pledges that you can choose from, which identify the most carbon intensive activities happening across the production community, based on the emissions data we have gathered from the carbon calculator.
You can choose one, or all, of these pledges, but we’d highly recommend you choose them based on your own data. You can pull a CSV report, identify your high carbon activities, and aim to make reductions in these areas.
Whether you share these publicly across your social channels, or internally with your teams, we’d love to know which pledge you have taken.
Here are some suggestions of how this can be achieved:
Start measuring your campaign at pitch/brief stage
Inform all production partners as early as possible what information you will require from them