We’re very excited to announce that the AdGreen Carbon Calculator is now live and ready for action. Want to get cracking but not sure where to start? Here’s 4 ways to get started: 1. REGISTER Everyone using the calculator will need to register – many of you might have already done this using our pre […]
Month: September 2021
ADGREEN’S CARBON CALCULATOR NOW LIVE FOR ADVERTISING INDUSTRY
AdGreen has today launched its bespoke carbon calculator for the advertising production industry. The new tool has been designed with support from practitioners from companies including Unilever, adam&eveDDB, Havas UK & Havas Studios, and Biscuit. It will ensure advertising agencies, production companies and production service companies are able to collaboratively measure the carbon impact of their […]
PXPIQ.COM | SPEARHEADING CREATIVE PRODUCTION TOWARDS A MORE SUSTAINABLE FUTURE
From production to climate change, Jo Coombes, Project Director of AdGreen, explains to Leah Montebello of Producers & Procurers IQ how she plans to make production teams carbon literate, inspiring them to reduce emissions and waste. “Jo Coombes’s lightbulb moment for AdGreen came in 2014 when she was flicking through a magazine on holiday and […]
SHOTS | A CLIMATE IN CRISIS: WE CAN’T GO ON LIKE THIS
How can advertising not only tackle climate change within its own business, but also affect the habits and thinking of the consumers it reaches? Tim Cumming talks to a range of producers and creatives about how sustainability is changing the industry including AdGreen’s project director Jo Coombes For Jo Coombes at AdGreen, the prospect of “a […]
LBB ONLINE | WHY YOU SHOULD MAKE SURE YOU’RE A CARBON CALCULATOR EARLY ADOPTER
AdGreen’s Carbon Calculator launches at the end of this month and it’s time for any company that wants to reduce its productions’ carbon footprint to start getting involved, writes LBB’s Alex Reeves… How much impact does the advertising you’re making have on the environment? Increasingly, brands need to know this. And increasingly, agencies, production […]
