Project Director Jo Coombes was a recent guest on the Planet Driven Brands podcast, a library of thought leadership on brands and their responsibility to the welfare of the planet. Jo discussed AdGreen’s journey to date, the roles and responsibilities that brands have to the planet and what the future of production may look […]
Month: May 2021
CASE STUDY: TANAMI’S BACON BAP FREE SHOOT FOR SCOTTISH GOVERNMENT
After hearing about Edinburgh-based Tanami’s all-veggie shoot, we just had to get in touch for a few more details on the steps they took to make their Scottish Government TVC as sustainable as possible. Their latest film encourages 18-49-year-olds to roll up their sleeves for the covid jab (or jag, if you’re a fellow Scot!). […]
CAMPAIGN | INSIDE ADLAND’S RAPID EFFORTS TO BE SUSTAINABLE
While the UK prepares to host a UN summit on climate change (COP26) in November, agencies and brands are accelerating efforts to reduce their carbon footprint as the climate crisis becomes business-critical. Campaign’s Jennifer Small charts the industry’s efforts so far and looks at what’s coming next. You can read the full article here on […]
LBB ONLINE | WHY 2021 COULD BE A GIANT LEAP FOR SUSTAINABLE ADVERTISING PRODUCTION
With AdGreen’s new resources guide, carbon calculator and an industry levy to fund it, this year could see a step change in how production views its carbon footprint, writes LBB’s Alex Reeves. You can read the full article here on the LBB website. Thanks to AdGreen, the UK advertising production industry may soon be […]
GET UP TO SPEED WITH THE ADGREEN LEVY BY WATCHING OUR WEBINAR
In this webinar recorded on the 13th of May, AdGreen’s Project Director, Jo Coombes explains how the new AdGreen levy will work, how you can support it and what you need to do next, as well as answering questions from attendees. AdGreen’s strategic consultant hosts the event and Publicis Groupe UK’s Chief Production Officer Clare […]
THE CARBON CALCULATOR IS ON COURSE FOR A SEPTEMBER ARRIVAL!
It’s getting rather busy over here at AdGreen… Work on the AdGreen carbon calculator continues apace and we’re really looking forward to sharing it with the advertising production community this coming September. We know how eager everyone is to begin measuring their impact and it’s fantastic to see how many of you have […]
ADGREEN INTRODUCES VOLUNTARY LEVY ON PRODUCTION SPEND
To help keep all our resources, tools and training free at the point of use, AdGreen has today announced the launch of a voluntary levy. The AdGreen Levy is being introduced to enable advertisers to contribute a small percentage of relevant items in the production cost estimate towards AdGreen’s operational costs. The AdGreen Levy […]
